To me, the retitling does not mean a new beginning but rather a new chapter of the university, so I kept the original shape but transforming it from 2D to 3D with a modern style. I also created a 3-dimensional illusion with overlapping shapes as I hope the university can always stay flexible in the fast changing world.
I also considered that perspective in the early stage when I did brainstorming and created the drafts. Just I ended up choosing another perspective to present how I see the new identity of the university.
As an alumnus, I have a strong connection with the old logo design. I think it successfully built the brand identity for the university. Therefore, I had a personal preference that I didn't want to create a big change to its visual design that makes the logo looks very different.
When I read the word "Metropolitan", I associated it with the feeling of a city rather than the look of it. I wanted to put the focus on "flexibility, modern and diversity" instead of creating the shape of skyline or buildings. That's why I used a more abstract way to present my idea.
