As the client gave me a high flexibility to design the logo without any specific request, I started with thinking about what kind of startup "D2B consulting" should look like. I spent time to research photos about young startup, creative workshop or desktop setup...etc I used these photos as a guide for me to design the tone and colour choice for the brand.
D2B Consulting company is too long and after seeing other consulting company's brand name such as BCG, Deloitte, pwc, I suggested using "D2B" as the brand name so people can easily remember it.
I set "Semi Playful" as the tone for the overall design style. I wanted to make a balance between being professional and being young and fun.
To me, sticky notes are always the basic and necessary tool for idea generation. For the logo design, I wanted to incorporate the stick notes element in the design.
Based on the feedback, I modified the design. I adjusted the spacing and the thickness of the text strokes to enhance the hierarchy and readability.
