During the meeting with the student team, we identified "crowdfunding" and "collaboration" as the key concept direction for ideas exploration. I spent time to browse and research different images related to those two terms. I also looked for some logo design ideas online for my reference.
I tried a couple of ideas for the first draft design:
I tried to draw a "mouse" combined with the "O", emphasising the way that people can share their innovative ideas with the world by one click.
I also tried to use "U" to draw a bottle and turn "CO" into two coins to represent a crowdfunding platform.
I also tried to draw two people with "o" & "e" and connect them together to show collaboration. I tried many ideas but I didn't like any of them.
I adjusted my approach and tried to create a design with a more simple but modern style. For my second draft designs, I focused on the "collaboration" element. After listening to the feedback from the team, I created four other logos with an abstract and minimal design.
The students love the forth design concept so I based on it to finalize the logo design. Below you can see the design concept and the final deliverable.
